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Marketing Plans – Hi Tech

About Marketing Plans – Hi Tech


  • We provide detailed checklists for marketing objectives in the hi tech industry. The checklists save you time and assure you have covered every issue. Each list includes specific tasks,

    assigned responsibilities, start & end dates,and

    estimated costs. You can use the checklists to plan:

    • Trade Show Participation
    • Market Positioning
    • Pricing Strategy
    • Product Naming
    • Marketing Collateral
    • Public Relations
    • Advertising
    • and many more...
  • As you plan every tactical step, advice is instantly available from experts in the hi tech industry. Each topic in your marketing plan is linked to the relevant topic in The Product

    Marketing Handbook for Software (by Rick Chapman). Examples are included showing the success and failure of other hi tech companies in implementing the marketing tasks you are planning.

  • The typical costs of detailed marketing expenses have been documented from actual data in the hi tech industry.

    These actual costs are valuable guides in projecting your own budget and are presented in numerous 3D Color Charts:

    • Personnel count
    • Revenue per Sales Person
    • Promotion Expenses
    • Revenue vs Sales Expense
    • Distribution Channel Volumes
    • and many more.

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